A VICTORY FOR TRUTH-IN-LABELING

Cowboy hat By Jim Hightower and Phillip Frazer - Fri., 1/7/11
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Question: what do biotech corporations, national milk processors, and the Ohio state government have in common? Answer: defeat!

Such biotech powerhouses as Monsanto and Eli Lilly make money from an artificial growth hormone that induces dairy cows to produce more milk. This stuff is not good for the cows, and it produces nutritionally inferior milk--and it makes consumers testy at having a sex hormone added to the milk their children drink.

However, big milk marketers like the idea of squeezing out more milk per cow, for it fattens their bottom lines. Some years ago, the biotech and big milk bosses thought they'd beaten back the resisters by getting federal regulators to declare that adulterated milk need not be labeled as such. So--the industry, the government, and even the cows know about the sex hormones, but consumers are kept in the dark.

Nonetheless, many organic and smaller dairy businesses had the audacity to label their products as "hormone-free," and consumers have rushed to buy them. This spurred the hormone hucksters into a cross- country lobbying frenzy, demanding that various state governments ban hormone-free labels.

Ohio swallowed this corporate line, outlawing labels that tell consumers what's NOT in their milk. Now, however, in a case brought by the Organic Trade Association, the US Court of Appeals has ruled that such bans are not only ridiculous, but unconstitutional, violating the free speech rights of dairy producers who want to be straight with consumers.

The court's decision is a major defeat for the 15-year effort by the corporate powers to hide their perfidy from milk buyers. To learn more, contact the Organic Trade Association: http://www.ota.com.



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