Help us out by throwing some cash in the bucket:
Click here to read Hightower's personal message about
REAL CHANGE
(not small change)
Help us out by throwing some cash in the bucket:
Click here to read Hightower's personal message about
REAL CHANGE
(not small change)
We're being told by today's High Priests of Conventional Wisdom that everyone and everything in our economic cosmos necessarily revolves around one dazzling star: the corporation. This heavenly institution, the HPCW explain, has such financial and political mass that it is the optimal force for organizing and directing our society's economic affairs, including the terms of employment and production.
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Just fake it
The corporatizaton of sports marches on. Corporations have long sponsored competitions- from the "Anderson Consulting World Championship of Golf" to football's venerable "Weed Whacker Bowl." They also sponsor both college and pro teams, plaster their logos on stadiums and players alike, and they even own the teams outright—like Disney's Anaheim Mighty Ducks of the NHL, and its Aneheim Angels baseball team.
Now, it seems they've reached the last frontier: buying the fans.
At the Australian Open in January, there was a lot of talk about a few unusually enthusiastic tennis fans in the stands. Whenever Andre Agassi took the court these young men would put on Nike shirts and yell their lungs out When Mary Pierce played, they changed into blonde wigs and little yellow dresses.The other spectators and the cameras kept turning to these colorful fans... fun for all! But the real winner was the Nike Corporation: game, set and match.
The stunt was Nike's latest innovation in marketing: hiring fake fans.