Trumping trump

Cowboy hat By Jim Hightower - Tue., 6/1/04
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Am I the only one who wants to say to Donald Trump: Please, Donny, please take your orange-dyed, bad comb-over hairdo and your grotesquely inflated ego...and go away! "The Donald" vamps shamelessly as a hardnosed CEO on the "reality" TV show called The Apprentice. He also has a book out called Trump: How To Get Rich.

In both the show and the book, Donny poses as a very rich, successful businessman. He is rich, but he didn't get there himself. Instead, he got rich the oldfashioned way: He inherited a New York City real-estate fortune from his daddy. And as for being a business success, Trump Hotels and Casino Resorts is the only business venture he's launched on his own––and it's about to crash. Only two weeks after signing a new contract with NBC to pose as a business mogul on The Apprentice for another season, his real-life corporation announced a quarterly loss of $49 million. In its decade-long history, Trump Hotels has never been profitable; and it's now some $2 billion in debt, and Trump's own auditors have "substantial doubt" whether it can survive. .

"This has nothing to do with me," whined CEO and board chairman Donny! But investors accuse him of ineffective management, slipshod financial practices, and a lack of competitive business vision. From his own board members and creditors, the CEO is about to hear the trademark phrase he uses on his TV show: "You're fired!" It couldn't happen to a more deserving guy.



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Filed Under: Corporate greed