Hightower Lowdown

General Motors, the manufacturer of that ultimate in automotive macho, the Hummer, has licensed a new Hummer cologne selling for $52 per (Hummer-shaped) bottle. GM says the scent is "masculine, with rugged and adventurous attributes," and "embodies all that Hummer is."

Hmmm. The Hummer is an absurdly expensive, gas-guzzling, low-performance, highpolluting, gussied-up chunk of automotive junk. What would that smell like? Lately I've seen more women driving these behemoths than men. Forget the masculinity pitch, this thing has turned into a girly car! I suggest they'd do better with a perfume than a cologne—preferably one with the alluring scent of money.