SPORTS "BRANDALISM"

Cowboy hat By Jim Hightower - Mon., 5/1/06

If you think it's a great idea to hoist over our stadiums such lovable names as Office Depot Center, Bank Of America Stadium, and Enron Field (oops!), how about branding the teams themselves? The first victim is the major league soccer team formerly known as the MetroStars. The Austrian corporation that produces Red Bull, the energy drink and cocktail mixer, recently bought this New York City team. So—shazam!—the MetroStars are now the New York Red Bulls, and the players trot out for each match in jerseys bearing the corporate logo. As the team president gamely says, "We are part of the Red Bull family."

Next: the Wal-Mart Warriors, the Yahoo! Yankees, or the Exxon Mobil Cowboys?



Filed Under: Corporate greed