What the hell's happening here? Why is my bank in the tank? And my house and job? And my retirement money? Even my state's teetering on the brink of broke! Who did this to us? Fair questions, but we're not getting honest answers.
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What is hard and soft money?
HARD MONEY is the cash given directly to a political candidate.
Individuals, their spouses and children can give only $1000 per candidate per election, and $5000 to a PAC. There's a $25,000 total limit for each individual per year for everything.
PACs and party committees may donate $5000 per candidate per election.
Unions and corporations can't contribute directly to federal elections. (That's why they form PACs.)
SOFT MONEY is the unregulated cash given indirectly to a political candidate.
National party committees (e.g., DNC, RNC, DCCC, NRCC, DSCC, NRSCC, and the Republican Senate-House Dinner Committee) fund-raise from corporations, unions, and from individuals who have maxed out their $25,000 limit. There are no limits to these party favors.
A lot of soft money gets spent on "independent expenditures"—such as ads that can openly call for the election or defeat of a candidate so long as they are being placed independently of the candidates. The Supreme Court decided this was a good idea two years ago. Since then, the National Republican Senatorial Committee has outspent everyone else on "independent" ads—$9.7 million just on getting their senators elected in the 1995–96 elections!
Candidates, parties and lobby groups can form PACs to promote their causes and candidacies. PACs can give up to $15,000 annually to any national party committee, and $5,000 annually to any other PAC.